Warner Bros.

Warner Bros. Entertainment, Inc., or simply Warner Bros., is one of the world's largest producer of film and television entertainment. It is currently a subsidiary of the Time Warner conglomerate, with headquarters in Burbank, California, USA. more...

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Warner Bros. includes several subsidiary companies, among them Warner Bros. Studios, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Animation, Warner Home Video, DC Comics and The CW Television Network.

History

The corporate name honors the four founding Warner brothers, Jewish brothers who emigrated from Poland to London, Ontario, Canada, Harry Warner (1881–1958), Albert Warner (1883–1967), Sam Warner (1887–1927) and Jack L. Warner (1892–1978). The three elder brothers began in the exhibition business in 1903, having acquired a projector with which they showed films in the mining towns of Pennsylvania and Ohio. They opened their first theatre, the Cascade, in New Castle, Pennsylvania in 1903. (The original theater is still standing, and is being renovated as the centerpiece of the ongoing downtown revitalization in New Castle, hoping to attract tourists.) In 1904, the Warners founded the Pittsburgh-based Duquesne Amusement & Supply Company (the precursor to Warner Bros. Pictures) to distribute films. Within a few years this led to the distribution of pictures across a four-state area. By the time of World War I they had begun producing films, and in 1918 the brothers opened the Warner Bros. studio on Sunset Boulevard in Hollywood. Sam and Jack Warner produced the pictures, while Harry and Albert handled finance and distribution in New York. In 1923, they formally incorporated as Warner Bros. Pictures, Inc.

The first important deal for the company was the acquisition of the rights to Avery Hopwood's 1919 Broadway play The Gold Diggers from theatrical impresario David Belasco. However, what really put Warner Bros. on the Hollywood map was a dog, Rin Tin Tin, brought from France after World War I by an American soldier. Rinty was so popular that he starred in 26 films, beginning with The Man from Hell's River in 1924, and is credited with making the fledgling studio a success.

As the studio prospered, it gained backing from Wall Street, and in 1924 Goldman Sachs arranged a major loan. With this new money Warners bought the pioneer Vitagraph Company which had a nation-wide distribution system. They also plunged into radio, establishing radio stations in several major cities, among them KFWB in Los Angeles. Warners also joined the mad race to buy and build theaters.

At the urging of Sam Warner, the company committed to develop Vitaphone, and in 1926 began making films with music and effects tracks. When this proved popular, they took the next step and offered, in October 1927 a picture with dialogue, one that would revolutionize the business, The Jazz Singer, starring Al Jolson. The movie was a sensation, launching the era of "talking pictures" and banishing silent movies. But unfortunately, the brothers missed the premiere of The Jazz Singer due to Sam's funeral.

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